Retail is not just about products on shelves; it is about people, decisions, dilemmas, and the lessons they leave behind. Retail Lens: Real Cases, Real Learnings brings together 21 authentic cases drawn from real professional experiences across the Indian retail landscape. From ethical crossroads and operational slip-ups to turnaround strategies and leadership challenges, these stories mirror the complex realities of modern retail. Each case offers a blend of ground-level insights and management reflections, making the book a unique resource for: Students eager to connect theory with practice. Professionals navigating the fast-changing world of retail. Academics and trainers looking for contemporary, India-centric teaching material. In this era of disruption, where retail stands at the intersection of tradition and transformation, this book captures the essence of what it means to manage, adapt, and grow in a competitive marketplace. Retail Lens is more than a casebook; it is a guide to thinking critically, deciding ethically, and leading with insight.