The Minds Behind the Lens

Retail is far more than transactions and storefronts—it is a dynamic ecosystem of people, decisions, dilemmas, and everyday innovation. Retail Lens: Real Cases, Real Learnings captures this spirit through 21 compelling narratives drawn from real professional experiences across the Indian retail landscape. This book is co-authored by three eminent academicians and industry practitioners — Mr. Sanjeev Jayant Vasagadekar, Dr. Ashwini Sovani, and Prof. Komal Suryavanshi, who bring a powerful blend of experience, research, and passion for transformative learning.

Mr Sanjeev Jayant Vasagadekar, a stalwart in the field of retail and academia, brings over 38 years of rich experience. Currently associated with the School of Retail Management at Symbiosis Skills & Professional University, Pune, he is celebrated for seamlessly bridging operational realities with educational frameworks. A published author, patent holder, and recipient of remarkable student feedback (4.91/5), Sanjeev has shaped countless learners through interactive and application-driven pedagogy. His expertise in store rollouts, supply chain practices, merchandising, and values-based leadership has laid the foundation for many retail success stories. In Retail Lens, his contribution ensures that every case is grounded in operational accuracy and practical relevance.

Dr Ashwini Sovani, a thought leader in digital education and organisational transformation, brings an innovation-first outlook to the book. With a Ph.D. in Retailing and an MBA, she has championed digital leadership models that redefine how institutions adapt and grow in a tech-forward world. Known for driving collaborative and learner-centric change, Dr. Sovani brings a futuristic perspective to the cases — encouraging readers not only to solve retail challenges but to reimagine them through technology and disruptive thinking.

Prof. Komal Suryavanshi, Assistant Professor at Symbiosis Skills and Professional University, adds a research-driven lens rooted in consumer behaviour. Backed by corporate experience, freelancing exposure, and multiple research accolades — including a Best Paper Award at IIM Ahmedabad and IIM Indore — she ensures that consumer psychology and market dynamics are deeply embedded within the narratives. Currently pursuing her Ph.D., her contributions emphasise reflective decision-making and empathy-driven leadership.

Why This Book Matters?

Retail Lens is not just a compilation of cases; it is a mirror to the retail reality — unfiltered, relatable, and thought

provoking.

Each chapter navigates ethical dilemmas, operational breakdowns, leadership crossroads, and turnaround breakthroughs. What makes it truly distinctive is the dual perspective it offers: ground-level insights blended with management reflections.

Whether you are:

1. A student aspiring to connect classroom theories with real business scenarios

2. A working professional managing teams, stores, or customer expectations

3. An academic or trainer seeking India-centric, contemporary teaching content

— this book becomes an indispensable resource.

A Call to Think. Decide. Lead.

In an era where retail stands at the crossroads of tradition and digital disruption, Retail Lens serves as a guidebook for resilience and responsible leadership. It compels readers to think critically, decide ethically, and lead insightfully.

Through lived experiences curated by three visionary educators, this book transforms retail from a profession into a philosophy — one built on learning, reflection, and growth.

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