It is rightly said, "Direction is much more important than speed," and NADORA BY AMAN is proving this all its way. NADORA is a brand by Ms. Amandeep Kaur, a law student from Sangrur, Punjab. The brand offers a wide variety of macrame products, ranging from home decor items to fashion accessories. Ms. Kaur always had a creative side and was always fascinated by the beautiful decor items available abroad. She would scroll Pinterest and always got awestruck by beautiful macrame creations. Like many others, this lockdown allowed her to work on that side, put her little dream of having her own business into action, and that's when NADORA was born.
NADORA came into being on September 02, 2020, and it's about to complete its one year! It has been fortunate enough not to have been primarily impacted by the pandemic and lockdowns. The only issue faced was the deliveries. Though they have not completed hundreds of orders, Ms. Kaur is very proud of the work done she has done to date. She says,"I owe this to my clients who always come up with great ideas and have accepted mine as well!".
Initially, there were limited orders from friends and relatives, but gradually NADORA got a good reach and audience and the steady flow of orders began. Though there aren't orders on daily basis, there have been many weeks without any orders but Ms. Kaur kept on doing the good work, and here she is today with some constant supporters cum clients
She says, "if the whole pandemic scenario hadn't happened, NADORA would not have come into being at this point. It would have happened a few years later. I utilized the idleness and worked on my skills, and today I am a proud owner of my business."
At NADORA, one can find a large variety of wall hangings, plant hangers, dreamcatchers, earrings, keychains, decorative mirrors, sling bags, nursery decor, and much more! Everything here is handmade with love and happy vibes. Until now, they have collaborated with Ms. Vrushika Mehta and Ms. Tina Datta. Recently NADORA is working on a lot of projects, and many new products are lined up to be launched super soon. Future plans of NADORA are to launch a website of their own, having their pop-ups at fairs and exhibitions, reaching a wide range of audiences, work on other art forms, and launching products soon.
Find NADORA BY AMAN on Instagram as @nadorabyaman
Team Satyavachan